EA Sports, Enterprise led NHL brands on social media during regular season

Seven of the top 10 brands ranked by social value generated throughout the 2021-22 NHL season are official sponsors of the league, according to data from Zoomph analyzed by SBJ Atlas’ Michael Cupello. Some takeaways:

  • The Province newspaper was able to crack the top 10 despite being partnered with just one team, the Canucks
  • Toyota, another brand on this list without a league-level deal, owns signage in 23 arenas across the league, and helmet sponsorship with the Wild
  • Caesars, the last company on the list without an NHL league deal, has signage with 13 teams.
Top 20 brands promoting NHL on social media during 2021-22 regular season
EA Sports 334 91,179,437 $2,182,385
Enterprise 1,100 96,558,894 $2,053,701
Geico 657 53,542,212 $1,152,913
Bud Light 884 43,252,558 $988,752
Bally 832 36,004,317 $796,974
Scotiabank 404 27,863,666 $543,294
Toyota 444 23,332,932 $532,090
Rogers 377 21,338,483 $471,564
The Province 388 18,514,304 $446,443
Caesars 259 21,412,717 $436,971


To see a full list of sponsors for the top teams and leagues across the country, visit SBJ Atlas.

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