Menu

Wimbledon partners with Roblox for virtual world activation

The All England Lawn Tennis Club has partnered with Roblox to launch WimbleWorld, a new 3D virtual world that’s modeled after the Centre Court stadium at Wimbledon, reports SportTechie's Andrew Cohen. Fans can collect in-game ‘Wimblebux’ to redeem for items from Roblox’s virtual Wimbledon shop to customize their avatars with digital merchandise.

Items available in the game’s digital storefront will span virtual branded clothing from Wimbledon sponsor Ralph Lauren, virtual tennis equipment and a digital edition of Andy Murray’s 2022 AMC cap. Users can also interact with Murray’s avatar in WimbleWorld, which includes a leaderboard and several animated tennis courts for users to play matches amongst their avatars. Virtual screens inside WimbleWorld will also display video highlights from the real-life Wimbledon tournament.

The Roblox metaverse already spans a virtual world from Nike, while the NFL sold league-branded digital helmets and jerseys as swag for avatars. Both UEFA and NASCAR have also launched games on Roblox, which has more than 50 million active users.

Shareable URL copied to clipboard!

https://sbjcd01.centralus.cloudapp.azure.com/SB-Blogs/SBJ-Unpacks/2022/06/29/Wimbledon.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd01.centralus.cloudapp.azure.com/SB-Blogs/SBJ-Unpacks/2022/06/29/Wimbledon.aspx

CLOSE
;