Finance

Esports performance startup Adamas acquires Gscience

By Jason Wilson
Adamas

Adamas Esports announced today that it has acquired Gscience, another esports performance company based in Belfast, Northern Ireland. Adamas did not disclose financial terms, other than saying it’s “significant,” but it said it runs “a seven-figure revenue business.” As part of the deal, Gscience’s leadership team will join Adamas, along with a raft of its coaches and clients. Adamas will also get Gscience’s tech stack, which includes a mobile app that offers a subscription training product. That app is still in development. Adamas said no agencies played a part in this deal.

“Demand is off the charts, and Gscience’s roster of coaches allows us to expand quickly, especially in the European market,” Adamas CEO Caleb Cousens said. “Gaming’s top competitive orgs now recognize player wellness and out-of-game training as a matter of everyday performance, and our partners count on us to realize the potential of their athletes. The deal also accelerates our plans to bring our elite services to a wider audience by acquiring Gscience’s in-development tech stack.”

Adamas launched in 2018, and its clients include a slate of esports teams with connections to pro sports: the League of Legends squad for the Golden Guardians (the esports organization that the Golden State Warriors own), the Vancouver Titans of the Overwatch League (owned by Canucks Entertainment & Sports, which owns the Vancouver Canucks), and Version1 (owned by the Wilf family of the Vikings). It also works with TSM FTX and NYXL’s Subliners Call of Duty League team, which has backing from Sterling VC (itself a part of Sterling Equities).

Adamas Esports works with teams, coaches, and players to improve individual performance, working on both mental and physical training regimens for a holistic approach, not just improving how well they play. Other companies in esports training include Aim Lab (which made a recent partnership with Riot Games), 1-HP and FitGMR. Cousens maintains that he doesn’t view them as competitors.

“When it comes to esports training, we’re dedicated to collaborating, not competing. Startups like 1-HP and FitGMR help the industry move at a level we couldn’t alone, and we’re excited to help build that future together,” he said. “The Aim Lab-Riot partnership signals a real, existing training behavior within gaming, but we’re focused on out-of-game exercises, not repetitive in-game inputs. Much like the sports science that supports traditional athletes to be mentally focused and physically prepared, we’re all about helping esports athletes achieve the wellness they need to be their best.

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