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Endeavor combines IMG Events, On Location

By Bret McCormick

Endeavor has combined IMG Events and On Location into a new division led by Paul Caine and Jon Lavallee. Caine and Lavallee most recently served in the same positions for On Location, the premium experiences provider that Endeavor fully acquired in early '20. On Location curates and organizes over 900 premium experiences annually, including exclusive rights for the Super Bowl, UFC, WWE and upcoming Paris ('24), Milan ('26) and L.A. ('28) Games. IMG Events owns the Miami Open, HSBC Champions, Frieze Art Fair, N.Y. Fashion Week, among others. It also operates events for third parties, including the AIG Women’s British Open golf tournament, and commercially represents many more.

Endeavor, which went public last year, has three reportable segments: Owned Sports Properties; Events, Experiences & Rights; and Representation. The new IMG Events falls under Events, Experiences & Rights, which accounted for 40% of the company’s revenue in FY '21 (just over $2B). Sam Zussman and Adam Kelly served as co-Presidents of IMG Media & Events. Kelly is now President of IMG Media, while Zussman recently left IMG/Endeavor after 16 years to become CEO of BSE Global.

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