Menu
Marketing and Sponsorship

TSN, RDS retain relationship with Hockey Canada despite scandal

TSN and RDS are “holding back from joining the growing exodus of Hockey Canada promotional partners,” in the wake of revelations the organization “paid to settle allegations" of eight members of the men’s world junior team, according to Simon Houpt of the GLOBE & MAIL. They also did not “indicate any change in their plans to broadcast tournaments involving Hockey Canada,” including August’s world junior men’s championship in Edmonton. The networks own the rights to “air its marquee events until 2034.” As the national sport organization’s sponsors have “fled this week,” TSN, RDS and Nike “remain the only top-tier partners who have not declared an intention to financially punish Hockey Canada for the scandal.” Telus, Tim Hortons and Imperial Oil’s Esso brand, Hockey Canada’s other premium marketing partners, announced this week they were “pausing and re-examining their support” after the Bank of Nova Scotia "began the parade of disenchanted sponsors." Both Telus and Esso “have naming rights on championship tournaments” run by Hockey Canada. The Centennial Cup is presented by Tim Hortons. Accounting firm BDO Canada, Canadian Tire and Chevrolet are among other sponsors to “announce a pause on support.” But TSN and RDS “occupy a unique role among the partners.” The networks "use their vast media infrastructure to make national events out of games” and “celebrate the heroic achievements of athletes playing under the Hockey Canada banner” (GLOBE & MAIL, 7/1).

SBJ Morning Buzzcast: August 12, 2022

FIFA shifts opener of World Cup; MLB shows well in Iowa; Broncos tab a new president and Boehly retains sports venue design pioneer.  

SBJ Unpacks: MLS All Star Week

Ahead of the MLS All-Star Game, Alex Silverman was joined by CBS Sports' Grant Wahl and World Soccer Talk's Christopher Harris to discuss the current state of MLS. Among the topics discussed: MLS All-Star MLS Expansion MLS-Apple Deal Future of MLS

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

Shareable URL copied to clipboard!

https://sbjcd01.centralus.cloudapp.azure.com/Daily/Issues/2022/07/01/Marketing-and-Sponsorship/Hockey-Canada-Sponsor.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd01.centralus.cloudapp.azure.com/Daily/Issues/2022/07/01/Marketing-and-Sponsorship/Hockey-Canada-Sponsor.aspx

CLOSE
;