Padres' City Connect uniforms take inspiration from California iconography

By Erik Bacharach
Padres on Friday became the seventh and final MLB club to have revealed Nike-produced City Connect uniforms this yearSan Diego Padres

With a design concept that draws inspiration from their binational fan base, the Padres on Friday became the seventh and final MLB club this year to debut their Nike City Connect uniforms. Padres CEO Erik Greupner said, “We really tried to mix some iconic California imagery with the vibrant colors of the Baja Peninsula and honor the blend of the two cultures that we have here that makes our city so special.” The club’s new uniform features colorful highlights that evoke a pink and yellow sunset, while its vintage typography reminds San Diegans of weathered beach signs. The Padres worked in collaboration with Nike for over a year and a half on the design and concept. Greupner and SVP/Corporate Partnerships Sergio del Prado led the effort for the Padres. On Nike’s side, Apparel Graphic Designer Daryle Hawkins played a key role. Greupner: “The real measure of success with this is, can we be effective in reaching young and diverse fans who are growing in their connection to the Padres?" The Padres will debut their City Connect uniforms against the Giants on July 8 and will continue to wear them every Friday home game through the rest of the season. Earlier this year, six other clubs debuted their City Connect uniforms -- the Rockies, Astros, Royals, Angels, Brewers and Nationals -- marking a total of 14 MLB clubs that have unveiled the uniforms since the initiative launched last season. MLB CRO Noah Garden told SBJ that MLB’s goal is to have the remaining 16 clubs debut City Connect uniforms over the next few seasons.

SBJ Morning Buzzcast: August 9, 2022

The end of the Bowlen era in Denver; Big Ten media deal close? Also, Jake Paul's venture in sports betting and Eck's walk-off.

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

SBJ Spotlight: Warner Bros. Discovery

CNBC media reporter Alex Sherman joins SBJ’s John Ourand to discuss Warner Bros. Discovery’s streaming strategy. The two talk about the company’s interest in sports rights, with Sherman noting that the company is in a cost-cutting mode, which is one reason why it has not been active in media rights negotiations over the past several months.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.