Marketing and Sponsorship

NIL Notes: Bengals' Trayveon Williams teaching NIL class at Texas A&M’s Ben Baby noted Bengals RB Trayveon Williams is “headed back to school" as an adjunct professor at Texas A&M's law school and will “co-teach a class on NIL, college athletics and athlete advocacy” alongside sports attorney and business consultant Alex Sinatra. Williams “stressed the ability for current athletes to navigate the changing landscape in college athletics” since the introduction of NIL legislation. Sinatra said that she and Williams are “still building the course curriculum.” It is “scheduled to debut” during the spring of ’23 (, 6/29). Sinatra was the executive director of the Premier Hockey Federation Players Association for less than a month earlier this year (SBJ).

: In Detroit, Tony Paul notes Detroit Mercy men's basketball G Antoine Davis, who is the leading scorer in program history history, in April “shockingly announced on social media that he was transferring.” He wanted to “take his game to a bigger program," and he wanted "some Name, Image and Likeness (NIL) cash, too.” When Davis decided to transfer, his dad and Detroit Mercy coach Mike Davis said that the opportunity to “earn a six-figure NIL deal from schools far more well-connected than Detroit Mercy” was a "major factor." So when an NIL deal was afforded to Antoine at Detroit Mercy, that “made the decision to return much easier.” Davis had a “couple small-dollar deals with some local Detroit businesses,” but the "opportunity for a bigger payday” came from a Chinese basketball manufacturer of GlowBalls, which counts former NBAer Stephon Marbury among its endorsers (DETROIT NEWS, 6/30).

BECOMING A BUSINESS: Jay Bilas in a special for wrote the rapid rise of collectives in the college sports space has been “interesting and revealing.” He wrote in a “practical matter,” there is “no way to avoid it.” Bilas: “The NCAA cannot stop the flow of money to where it rightfully should be. Clearly, these schools and collectives want to pay these athletes to attract them and retain their services in order to win.” He wonders will this "lead to schools offering contracts to athletes someday?” Bilas: “That is one outcome I see as not only possible, but preferable” (, 6/29).

SBJ Morning Buzzcast: August 9, 2022

The end of the Bowlen era in Denver; Big Ten media deal close? Also, Jake Paul's venture in sports betting and Eck's walk-off.

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJโ€™s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Leviโ€™s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazineโ€™s awards, such as Forty Under 40, Game Changers and others.

SBJ Spotlight: Warner Bros. Discovery

CNBC media reporter Alex Sherman joins SBJโ€™s John Ourand to discuss Warner Bros. Discoveryโ€™s streaming strategy. The two talk about the companyโ€™s interest in sports rights, with Sherman noting that the company is in a cost-cutting mode, which is one reason why it has not been active in media rights negotiations over the past several months.

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