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Marketing and Sponsorship

St. Louis firm drops LIV players Wolff, Ancer from sponsor deals

Perficient's deals with Matthew Wolff (l) and Abraham Ancer (r) included sporting company's logo on players' golf gear and apparelGetty Images

St. Louis-based digital consultancy Perficient "has ended its sponsorship" of Matthew Wolff and Abraham Ancer, two players who are making their LIV Golf debut today in Portland, according to Nathan Rubbelke of the ST. LOUIS BUSINESS JOURNAL. Perficient had $761M in '21 revenue. The sponsorship deals with Perficient "included sporting Perficient’s logo on the players' golf gear and apparel, including Wolff’s golf bag and Ancer’s hat, and the golfers participating in Perficient events and client relationship initiatives." Perficient "continues to sponsor" former LPGA player Morgan Pressel, who is in broadcasting now. Perficient is not the only St. Louis-area brand to part with a LIV player, as World Wide Technology last month "severed its sponsorship agreement" with Graeme McDowell (BIZJOURNALS.com, 6/29).

NOTABLE SPONSORS TO LEAVE LIV GOLFERS
PLAYER SPONSOR
Abraham Ancer Perficient
Bryson DeChambeau Rocket Mortgage
Dustin Johnson RBC
Graeme McDowell RBC, World Wide Technology
Phil Mickelson American Express*, Callaway Golf^, KPMG, Heineken/Amstel, Workday
Louis Oosthuizen UPS
Lee Westwood UPS
Matthew Wolff Perficient
* No longer tournament host of The American Express
^ Callaway has "paused" its deal with Mickelson but not officially ended it
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Notable sponsors to leave LIV golfers

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