Menu
Media

Stanley Cup Final audience down from pre-pandemic matchups

By Austin Karp

ABC’s first season with the Stanley Cup Final saw an average audience up from the COVID-influenced years on NBC/NBCSN, but below the years leading into the pandemic. The network averaged 4.6 million viewers for the six games in the Avalanche-Lightning series. Looking to the last Cup Final held in June, which was the seven-game Blues-Bruins series in ‘19 on NBC and NBCSN, ABC is down 16% from 5.5 million viewers. That series got a huge boost from Game 7 on NBC, which remains the most-watched NHL game on U.S. airwaves all-time. Avs-Bolts is also down 6% from 4.9 million viewers for the five-game Capitals-Golden Knights series on NBC/NBCSN in ’18, and down 3% from the six-game Penguins-Predators series in ’17. Compared to last year’s Bolts-Canadiens final, which featured two Eastern Conference teams in a July series due to COVID scheduling, Avs-Bolts is up 83% from 2.5 million. Compared to the Bolts-Stars series in ’20, which aired in September due to COVID delaying the postseason, Avs-Bolts is up 115% from 2.1 million.

Stanley Cup Final audience trend
YEAR MATCHUP NETWORK(S) GAMES VIEWERS (000)
2022 Avalanche-Lightning ABC 6 4,621
2021 Lightning-Canadiens NBC/NBCSN 5 2,524
2020 Lightning-Stars NBC/NBCSN 6 2,145
2019 Blues-Bruins NBC/NBCSN 7 5,470
2018 Capitals-Golden Knights NBC/NBCSN 5 4,918
2017 Penguins-Predators NBC/NBCSN 6 4,762
2016 Penguins-Sharks NBC/NBCSN 6 3,948
Download the
2022 Stanley Cup Final audience

SBJ Morning Buzzcast: August 9, 2022

The end of the Bowlen era in Denver; Big Ten media deal close? Also, Jake Paul's venture in sports betting and Eck's walk-off.

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

SBJ Spotlight: Warner Bros. Discovery

CNBC media reporter Alex Sherman joins SBJ’s John Ourand to discuss Warner Bros. Discovery’s streaming strategy. The two talk about the company’s interest in sports rights, with Sherman noting that the company is in a cost-cutting mode, which is one reason why it has not been active in media rights negotiations over the past several months.

Shareable URL copied to clipboard!

https://sbjcd01.centralus.cloudapp.azure.com/Daily/Issues/2022/06/28/Media/Stanley-Cup-viewership-ESPN-Avalanche.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd01.centralus.cloudapp.azure.com/Daily/Issues/2022/06/28/Media/Stanley-Cup-viewership-ESPN-Avalanche.aspx

CLOSE
;