Menu
Closing Bell

SBJ Spotlight: Will TikTok disrupt sports media?

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an SBJ Spotlight interview with our John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?

He said the main response to TikTok’s growth from traditional media execs has been to "punt and hope it’s someone else’s problem a quarter from now or two years from now." But Kafka said this ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … (TikTok) is insanely addictive.”

SBJ Morning Buzzcast: August 18, 2022

The NWSL adds to its C-suite; CA regents ponder next step against UCLA; Bally Sports + sets national launch; the W's strong viewership season and podcast suggestions

SBJ Unpacks: USL Soccer

SBJ's Alex Silverman is joined by USL Chief Operating Officer Justin Papadakis to discuss the state of the organization and its ambitious growth plans.

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

Shareable URL copied to clipboard!

https://sbjcd01.centralus.cloudapp.azure.com/Daily/Closing-Bell/2022/06/29/Spotlight-video-on-TikTok-as-sports-disruptor.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd01.centralus.cloudapp.azure.com/Daily/Closing-Bell/2022/06/29/Spotlight-video-on-TikTok-as-sports-disruptor.aspx

CLOSE
;