Menu
Closing Bell

NFL names Highhill to lead betting strategy

By Bill King

The NFL will entrust the execution of its sports betting strategy to an in-house candidate who has been with the league for a decade, naming VP/Strategy & Analytics David Highhill to the newly created position of VP & GM of Sports Betting. Highhill held the analytics role within the league’s corporate strategy group for 3 1/2 years, working on fan segmentation, lifetime value models and, most recently, on analysis related to the league’s sports betting initiatives. Prior to that, he was Dir of Consumer Products Strategy and Dir of Corporate Development. He joined the league in 2012 from research firm Turnkey Sports & Entertainment.

Highhill will report to Exec VP & Chief Revenue Officer Renie Anderson. He will be joined in the league’s newly formed legal sports betting unit by Jarrad Lavoie, who was previously was Senior Dir of Corporate Strategy. NFL staff was informed of the hire via internal memo this afternoon.

SBJ Morning Buzzcast: August 9, 2022

The end of the Bowlen era in Denver; Big Ten media deal close? Also, Jake Paul's venture in sports betting and Eck's walk-off.

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

SBJ Spotlight: Warner Bros. Discovery

CNBC media reporter Alex Sherman joins SBJ’s John Ourand to discuss Warner Bros. Discovery’s streaming strategy. The two talk about the company’s interest in sports rights, with Sherman noting that the company is in a cost-cutting mode, which is one reason why it has not been active in media rights negotiations over the past several months.

Shareable URL copied to clipboard!

https://sbjcd01.centralus.cloudapp.azure.com/Daily/Closing-Bell/2022/06/28/NFL-betting-hire.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd01.centralus.cloudapp.azure.com/Daily/Closing-Bell/2022/06/28/NFL-betting-hire.aspx

CLOSE
;