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WME Sports signs French soccer star Mbappe

By Liz Mullen
Frank Fife/AFP

WME Sports has signed PSG and French national F Kylian Mbappé for representation in marketing and other off-the-field endeavors. The agency also will represent Mbappé’s new entertainment company, Zebra Valley, which he launched today. Zebra Valley will be an entertainment studio, based in L.A., focused on creating both scripted and non-scripted content. It will have animation capabilities, as well. Zebra Valley will focus on projects that encourage dialogue globally about stories that matter. WME Sports and Zebra Valley will also work with brands and platforms looking to increase customer engagement through content.

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