Name, image and likeness: What they're saying

By Michael Smith

“We understand the NCAA is trying to divert and give member schools the power to create their own guidelines, but uniformity would be the best possible situation. By July 1, we are going to need to implement a standard of what NIL looks like. Right now, it’s not about temporarily fixing this problem. … The deflection needs to stop, and we need to deal with this internally. We have the power to do that before July 1. We don’t support the temporary option. We want it to be uniform.”


Ryan Cassidy, ex-Rutgers football player
June 24, 2021,


“How can you tell if a business enters a deal as a recruiting/retention inducement or just because it thinks it makes good biz sense? You can’t unless you’re going to subpoena emails/texts, which the NCAA can’t do.”

Mit Winter, Kennyhertz Perry LLC
June 28, 2021, Twitter


“It feels like now we can be recognized as people and not just athletes in a jersey. We really do have a lot more to offer.”

Tyler Shough, Texas Tech QB
June 29,2021,


“The fascinating thing is, two or three years ago, the end point was giving athletes NIL, right? Now the end point is unionization, health care for life. The goalposts have changed a little bit, in part because I think the NCAA lost the narrative.”

Oliver Luck, Altius Sports Partners
June 29, 2021,


“The football programs that invest in NIL in a long-term manner and don’t make quick promises they can’t keep are the ones that will be successful. It won’t be long before these deals are made public — it’s advertising, and we’ll see it. So if schools overpromise and underdeliver, the kids will see it and leave (through the transfer portal).”

Casey Schwab, Altius Sports Partners
June 29, 2021, The Mercury News


“It will be different going forward. We’re in a transformational moment in college athletics. Many of us have to reconsider what we expect from college sports and how that is going to be administered.”

Greg Sankey, SEC commissioner
July 1, 2021, Twitter


“It was a lot calmer than what everybody expected. This was never a sprint for us. We’ve always looked at this as a long-term journey. … People have said NIL is a departure from college athletics. I think it’s just a new endeavor.”

Chance Miller, South Carolina senior deputy athletic director
July 1, Sports Business Journal


“Rather than treading lightly around this situation, we should seize the opportunity for reform and improvement. … We should allow our student-athletes (NIL) opportunities. Certainly, there is potential for abuse here. Institutions or their boosters may offer what are actually recruiting or other enticements under the guise of payments for the use of NIL. We must fashion regulations to prevent such abuses, while still allowing student-athletes to earn fair market value.”

John Jenkins, Notre Dame president
July 1, 2021, NY Times op-ed


“Confusing? For sure. A lot of things to clarify? Absolutely. Will there be bumps in the road? No doubt about it. But are we in a better space than we were a few days ago? For sure.”

Mark Emmert, NCAA president
July 2, 2021


“Dream of being the eighth-best player on the sixth-best D-3 tennis team in Iowa? Well, I’ll give you a lesson. Right after I finish mine. Finally, I will go to your house next weekend to watch the Wimbledon finals. I’d have you at my place, but I have five roommates.”

Jake Brend, Simpson College tennis player
July 4, 2021, Twitter

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