Best in Sports Social Media

Courtesy of Brooklyn Nets

Brooklyn Nets

The Brooklyn Nets’ commitment to their brand, city and fan base has led to some of the best variety of social content from any individual team. The Nets also understand their international appeal and create dynamic content for fans around the world. Brooklyn has embraced its roots to give its large brand a hometown feel. The Nets’ commitment to advocating for community initiatives was unique and extends far beyond the basketball court. They centered their social media strategy around inclusivity, making their brand accessible no matter where you are in the world.










ESPN on TikTok

ESPN on TikTok reaches a new audience and transcends sports through a variety of user-generated content. Its account taps into the positivity and fun in sports and stays relevant by engaging in trends in an authentic and socially relevant way. While most large sports brands repurpose user-generated content, ESPN transforms the content with a fresh new perspective, or a fun TikTok trend execution. It reaches new followers through investing in its sub-brand accounts on the platform as well. The No. 1 post on ESPN TikTok with over 15.6 million engagements was a video of Tony Hawk helping skateboarder Sky Brown face her fear of going down a mega-ramp, an example of how it is reaching a younger audience.









Courtesy of Just Women’s Sports

Just Women’s Sports

Just Women’s Sports meets the moment on social media. JWS’ coverage of the NWSL championship was unparalleled, as it capitalized and tailored content to each platform in a strategic and dynamic way. From going live to on-site activations, each execution was thoughtful and synergized. The on-site live coverage was tailored specifically to each platform, which led to incredible engagement numbers. It managed sponsorship activations in a fun way to resonate with its social audience. JWS’ coverage made it one of the best social media cross-channel strategies for event coverage this past year.





Courtesy of Drone Racing League

Drone Racing League

The Drone Racing League has found the its position at the intersection of sports and entertainment on social media. The DRL knows its audience and caters innovative content to its fans. The accessibility of its content makes its league fun and inviting for a younger audience. Its brand is a blend of unique and extreme. The league also created social-focused campaigns to bring in and celebrate new audiences, including aspiring drone pilots and artists through #DroneSkills, and women tech innovators, sports leaders and aviation fans through its #WomenTakingOff spotlight series.


Courtesy of University of Arkansas Athletics

University of Arkansas Athletics

The Arkansas Razorbacks have made a statement on social media in college athletics. Their authenticity in voice and content creativity peels back the curtain to give followers a behind-the-scenes look by positioning coaches and players as influencers in the space. They have bought into the parity of the Southeastern Conference in which they compete and are unafraid to try new things, especially when it’s poking fun at the team that they just beat. People want to be entertained on social media, and Arkansas’ viral content is a good example of what makes sports social media fun. Arkansas’ execution has solidified its brand as one of the top social media accounts to follow in sports.





SBJ Morning Buzzcast: August 18, 2022

The NWSL adds to its C-suite; CA regents ponder next step against UCLA; Bally Sports + sets national launch; the W's strong viewership season and podcast suggestions

SBJ Unpacks: USL Soccer

SBJ's Alex Silverman is joined by USL Chief Operating Officer Justin Papadakis to discuss the state of the organization and its ambitious growth plans.

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

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