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NIL platform aimed at high school athletes

By Michael Smith

Sports media and tech veteran Randy Eccker has launched a new educational platform aimed at high school athletes, their families, coaches and athletic associations.

 

Educational platforms are in abundance throughout college athletics, but Eccker’s new name, image and likeness service will be geared toward those high school athletes expected to have NIL interest and who probably are not getting the same guidance as athletes at the college level.

The Eccker Sports digital platform will be sold and marketed by a team that includes Eccker, who ran XOS Digital, among several businesses, Chief Commercial Officer Tim Prukop and Chief Marketing Officer Michelle Houp.

“Doing something like this and scaling it on a national level has meant going state by state and that can be difficult,” Eccker said. “But as these state high school associations and coaches associations have gotten more organized and forward thinking, it has become more realistic.”

The educational platform will Include four components: a video curriculum that can be accessed online; up-to-date state NIL laws and information; Coach Assist, a teaching mechanism for high school coaches; and a network of specialists in legal, financial and taxation, who will provide athletes and their families with expertise in those areas.

The educational material for online courses will be licensed from Vin McCaffrey’s North Carolina-based firm Game Plan.

“We will be collecting best practices and articles from across the industry that can help with expert advice from NIL to recruiting,” Eccker said.

The educational service will be provided through subscriptions to athletic associations, coaches and athletes. The pricing structure is still being developed.

“We’ve been missing out on one of the most important parts of this NIL market and the most scalable part of the market that really needs attention,” Eccker said. “There is so much pressure on kids and families and coaches to address NIL and they are just not in a position to do it. So, we’ve been kicking the tires on it for some time and it really is obvious that something like this is needed.”

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