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SBJ ALL IN: DeRetta Cole Rhodes

Atlanta Braves

DeRetta Cole Rhodes

Executive Vice President and Chief Culture Officer, Atlanta Braves

Cole Rhodes is a founding member of the Braves’ DEI Council, where she has been driving change and maintaining a dedicated DEI focus. These efforts have helped lead to the promotion of women and people of color into positions at all levels, including senior vice president of operations, senior manager of marketing and advertising, senior director of community affairs, and manager of guest services. “She’s responsible for diversifying the Braves organization in a very major way,” TurnkeyZRG President Nzinga Shaw said of Cole Rhodes, who is in her fourth year with the Braves. She also helped launch the Hank Aaron Fellows, which gives diverse professionals an opportunity to work in the team’s business operations.

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