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MLB Numbers Game

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$85M

Reported annual value of MLB’s seven-year deal with AppleTV+ to air a doubleheader on Friday nights

 

$3.85B

Value of MLB’s new seven-year deal with The Walt Disney Co., which kicks off this season

$5.1B

Value of MLB’s new seven-year deal with Fox, which begins this season and extends a relationship that began in 1996

$3.2B

Value of MLB’s new seven-year deal with Turner that starts this season in 1996

 

Viewership

11.8M

Viewers for the World Series on Fox, the second-lowest ever but up 21% from 2020

1.44M

Average viewers for “Sunday Night Baseball” on ESPN, up 22% from 2020

5.8M

Viewers on Fox for the “MLB at Field of Dreams Game,” the most for any regular-season game since 2005

 

Betting space

4,000

Size, in square feet, of BetMGM Sportsbook at Nationals Park, which opened last month as the first retail sportsbook at an MLB ballpark

20,000

Size, in square feet, of a Caesars Entertainment Sportsbook being built at Arizona’s Chase Field and scheduled to open next month

  

Attendance

18,901

Fans per game at ballparks in 2021, a number heavily affected by COVID restrictions

28,314

Average attendance in 2019, the last non-COVID season, the fourth straight year of decline

 

Facilities

30

Years since the opening of Oriole Park at Camden Yards

$11B

Approximate cost of construction on 22 new MLB ballparks since 1992

 

Sponsors

18

Years that Bank of America served as the league’s official banking partner, a role filled starting this season by Capital One

 

48%

Of MLB fans that correctly identified Gatorade as the league’s official sports drink, making it baseball’s most-recognized partnership

 

Social Media

14.62M: Followers, combined, on Facebook, Instagram and Twitter for the Yankees, who have the most on all three platforms

2.29: Engagement rate for the Padres on Facebook, the most of any team

11.5: Engagement rate for the Yankees on Instagram, the most of any team

1.34: Engagement rate for the Angels on Twitter, the most of any team

SBJ Morning Buzzcast: August 18, 2022

The NWSL adds to its C-suite; CA regents ponder next step against UCLA; Bally Sports + sets national launch; the W's strong viewership season and podcast suggestions

SBJ Unpacks: USL Soccer

SBJ's Alex Silverman is joined by USL Chief Operating Officer Justin Papadakis to discuss the state of the organization and its ambitious growth plans.

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

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