Your Envy Gaming jersey is now a collector’s item. Envy Gaming announced it was sunsetting the Envy brand name in favor OpTic Gaming, effective today. OpTic Gaming president Hector Rodriguez made the announcement on a podcast posted to the organization’s social channels today with Mike Rufail, the Envy founder who will now be OpTic’s chief gaming officer. Adam Rymer will be the CEO of the rebranded OpTic Gaming organization. Envy President and Chief Operating Officer Geoff Moore will now be OpTic’s COO.
Additionally, Team Envy’s Rocket League team will adopt OpTic Gaming, and Envy’s content creators will also fly the OpTic Gaming flag. The Dallas Fuel of the Overwatch League will be the Dallas Fuel owned and operated by OpTic Gaming.
The brand confusion between OpTic and Envy is one reason for this move – it's much easier to market the brand under one label than it is two, and the organization said it went with OpTic because it has a more current and passionate fan base than Envy does in 2022.
Rufail and Rodriguez will remain part-owners of the company, and the board of directors will keep its previous makeup, including previous investors Hersh Interactive Group and Gray Television. Rapper Post Malone also owns a minority stake in OpTic Gaming.
Founded in 2007, Envy Gaming is one of North American esports’ longest-lived organizations. In 2020, it merged with OpTic Gaming of Texas, bringing a Call of Duty League team to the organization.
Recent sponsor deals include one signed with Jack Link’s last week, Oakley in May, Scuf Gaming in April, and Razer in March.