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LIV Golf rolls out first ad in major U.S. dailies

LIV Golf rolled out its first ad effort by running full page ads in Friday’s WALL STREET JOURNAL and NY TIMES. The ads feature text written in all caps over a photo of golf ball being teed up. The ad reads in part: “Golf may be steeped in centuries old tradition. We are not here to leave that behind. But what if it were time for golf to evolve, to energize the game? … A game not to be confined to once continent. But to be played in all corners of the globe. We believe golf is a force for good. That is why we want to supercharge the game we love. To grow the game. For those of us who already live for golf and some of us who are just getting started. This is LIV Golf” (SBJ).

SBJ Morning Buzzcast: August 12, 2022

FIFA shifts opener of World Cup; MLB shows well in Iowa; Broncos tab a new president and Boehly retains sports venue design pioneer.  

SBJ Unpacks: MLS All Star Week

Ahead of the MLS All-Star Game, Alex Silverman was joined by CBS Sports' Grant Wahl and World Soccer Talk's Christopher Harris to discuss the current state of MLS. Among the topics discussed: MLS All-Star MLS Expansion MLS-Apple Deal Future of MLS

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

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