Roc Nation COO Brett Yormark is "finalizing a deal" to be the new Big 12 Commissioner, a "stunning move that brings yet another outsider into college sports’ most exclusive and powerful group." Yormark has spent the last three years at Jay-Z's company, and is "thought of as one of the more connected and bright executives within the entertainment agency industry." He replaces a "legendary figure in college athletics in Bob Bowlsby, and he must navigate a rapidly changing world in a conference dealing with incredible change itself." This follows a "similar decision last year when the Pac-12 hired George Kliavkoff," a former MGM Resorts exec. The Big Ten also "went outside the industry" in '19 with Kevin Warren, a former Vikings exec (SI.com, 6/28).
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Don't miss this week's issue of SBJ. We take a look at the quirky Savannah Bananas and how they're turning the baseball world upside down with their antics. Also, we unveil our 23rd annual class of Forty Under 40 honorees; LIV Golf reaches U.S. shores; and NASCAR sees gains in first-half ratings and attendance.
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