Poll: NIL not leading to big change in fans' enjoyment of college sports

One year into the NIL era, fan's enjoyment of college sports "hasn’t seemed to change” due to the new rules, according to Giambalvo, Clement, & Guskin of the WASHINGTON POST. According to a poll conducted by the Post and the Univ. of Maryland, the rule change has been “more so met with indifference.” About "half of Americans (48%) have heard 'a lot' or 'some' about the NCAA’s decision." Among those who have heard about these NIL agreements, the "majority (60%) say it 'hasn’t made a difference' in their enjoyment of college sports." For those who say the rule change has made a difference, “more than twice as many say it had a ‘positive impact’ (28%) rather than a 'negative impact' (11%)." The change “is particularly popular among Black Americans who have heard about the change,” with 53% saying payments for athletes “have had a positive impact on their enjoyment.” The change is also “relatively popular among Hispanic and younger adults who have heard about the change,” with more than 4 in 10 of each group saying that “it has made college sports more enjoyable.” Athletic directors “still worry, mostly because of the high-value deals that can appear to be recruiting inducements or pay-for-play agreements -- a scene administrators would describe as chaotic and in need of uniform standards" (WASHINGTON POST, 7/1).

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