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Marketing and Sponsorship

New sponsor money could be in pipeline for USWNT after landmark equal pay deal

After reaching a landmark agreement for equal pay, sponsor dollars could “be the next major boost” for the USWNT, according to Amy Tennery of REUTERS. The deal could “inspire sponsors that may have previously looked past” the team who “routinely outperform their male counterparts.” National TV advertising spending for the women's World Cup in ‘19 “lagged behind the men's” in ‘18, despite the absence of the U.S. men from the tournament in Russia. Playfly Premier Partnerships Chair Alan Rothenberg said that the CBA “represents the two sides ‘rowing in the same direction.’” Rothenberg: "What's happened in the past -- it's happened in FIFA and in U.S. Soccer -- is the women have been forced on the sponsors. … That's to say, if you want the men's national team, you've got to also get the women. It's under-valued the women as a result.” He added, "This truly puts them on a par and let's a sponsor buy the whole sport." USSF Chief Communications Officer Neil Buethe said that the vast majority of sponsorship deals were “focused on the whole federation.” Buethe: "We sold the crest, not a single team” (REUTERS, 5/20).

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SBJ Unpacks: MLS All Star Week

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SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

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