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Audience Analysis: Spieth again moves the needle for CBS golf numbers

By Austin Karp

CBS averaged 2.85 million viewers for the final round of the AT&T Byron Nelson on Sunday, marking the best final round for the PGA Tour event in five years. That figure is up 54% from last year. The audience peaked at 3.89 million viewers at the end of the round, which saw K.H. Lee defeat Jordan Spieth by one stroke.

The chart below lists viewership for select recent telecasts.

TELECAST DATE NET(S) TIME (ET) VIEWERS
(000)
NBA Eastern Conference Semifinals:
Bucks-Celtics: Game 7
5/15 ABC 3:30-6:00pm 7,481
NBA Western Conference Semifinals:
Mavericks-Suns: Game 7
5/15 TNT 8:00-10:21pm 6,286
NBA Western Conference Semifinals:
Warriors-Grizzlies: Game 6
5/13 ESPN 10:16pm-12:42am 6,282
NBA Eastern Conference Semifinals:
Celtics-Bucks: Game 6
5/13 ESPN 7:40-10:16pm 5,529
NBA Western Conference Semifinals:
Warriors-Grizzlies: Game 4
5/9 TNT 10:09pm-12:45am 5,271
NBA Eastern Conference Semifinals:
Celtics-Bucks: Game 4
5/9 TNT 7:33-10:09pm 5,030
NBA Western Conference Semifinals:
Warriors-Grizzlies: Game 5
5/11 TNT 9:41pm-12:09am 4,823
NBA Eastern Conference Semifinals:
Celtics-Bucks: Game 5
5/11 TNT 7:05-9:41pm 4,788
NBA Western Conference Semifinals:
Mavericks-Suns: Game 6
5/12 ESPN 9:39pm-12:12am 4,529
NBA Western Conference Semifinals:
Mavericks-Suns: Game 5
5/10 TNT 10:03pm-12:42am 4,150
NBA Eastern Conference Semifinals:
Heat-76ers: Game 5
5/10 TNT 7:31-10:03pm 3,775
PGA Tour: AT&T Byron Nelson: final round 5/15 CBS 3:00-6:00pm 2,848
PGA Tour: AT&T Byron Nelson: third round 5/14 CBS 3:00-6:00pm 1,984
Liga MX: Cruz Azul-Tigres 5/15 Univision/
TUDN
9:05-11:18pm 1,771
"NBA Countdown" 5/15 ABC 3:00-3:30pm 1,625
Liga MX: Atlas-Chivas 5/12 Telemundo 10:00pm-12:22am 1,096
NTT IndyCar Series:
GMR Grand Prix (Indianapolis)
5/14 NBC 3:00-5:30pm 998
Liga MX: Puebla-Club America 5/14 Univision/
TUDN
6:30-9:04pm 957
USFL: Birmingham Stallions-Philadelphia Stars 5/15 NBC 12:00-3:00pm 905
USFL: New Orleans Breakers-
New Jersey Generals*
5/14 Fox 3:00-7:00pm 724
LPGA Cognizant Cup: final round 5/15 CBS 1:00-3:00pm 708
USFL: Pittsburgh Maulers-Houston Outlaws 5/15 Fox 4:16-7:15pm 692
Swimming: U.S. International
Team Trials (taped)
5/15 NBC 3:00-4:00pm 604
Bowling: PBA semifinals 5/15 Fox 2:00-4:16pm 596
WNBA: Phoenix Mercury-Seattle Storm 5/14 ABC 3:00-5:00pm 553
Equestrian: U.S. Championships (taped) 5/14 NBC 1:00-2:00pm 528
Rugby 7s: Collegiate Championships (taped) 5/15 NBC 4:00-5:00pm 519
"Best of X Games Chiba" 5/14 ABC 2:00-3:00pm 506
"PGA Tour Originals: One Shot Away" 5/14 CBS 2:30-3:00pm 480
"PGA Championship Preview" 5/14 CBS 1:00-2:00pm 430
Golf special: "Course Record" 5/14 CBS 2:00-2:30pm 367
"IndyCar Special: The Club" 5/14 NBC 2:00-3:00pm 361
"United by Football: A Season in the USFL) 5/14 Fox 2:30-3:00pm 261

NOTES: * = Figure exlcudes rain delay.

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