New Sparks President Shay looking to grow brand awareness

New WNBA L.A. Sparks President Vanessa Shay will be "tasked with boosting the team to new business success, capitalizing on the rising growth of women’s sports while contending in a crowded sports market," according to Thuc Nhi Nguyen of the L.A. TIMES. Filling a position that has "been vacant for more than two years" since former President Danita Johnson joined DC United‘s front office, Shay will be "responsible for attracting more corporate sponsors and boosting fan attendance for one of the WNBA’s last three remaining original teams." It will "take time" for Shay to "study the inner workings of the Sparks and decipher the best way forward." Within her first hours on the job, she "already knew the Sparks needed a brand awareness campaign to remind L.A. about the three-time WNBA champions." Shay said, "I do believe in recent years, due to the pandemic and due to a lot of other circumstances out of the control of the WNBA or the Sparks, we have kind of lost who we are. I don’t believe the Sparks are top of mind for every traditional sports fan in Los Angeles and we need to change that." Last year, when the Sparks moved from the Convention Center to Arena, they drew an average crowd of 2,398 during their final five games, "nearly three times as many" as they averaged in the Convention Center (L.A. TIMES, 5/16).

SBJ Morning Buzzcast: August 9, 2022

The end of the Bowlen era in Denver; Big Ten media deal close? Also, Jake Paul's venture in sports betting and Eck's walk-off.

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

SBJ Spotlight: Warner Bros. Discovery

CNBC media reporter Alex Sherman joins SBJ’s John Ourand to discuss Warner Bros. Discovery’s streaming strategy. The two talk about the company’s interest in sports rights, with Sherman noting that the company is in a cost-cutting mode, which is one reason why it has not been active in media rights negotiations over the past several months.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.