Sports in Society

Under Armour debuts career combine in move to attract more diverse workforce

Intensive, three-day program saw 50 Morgan State students given crash course in designing, promoting and selling apparel and footwearUnder Armour

Under Armour debuted a career preparation program at Morgan State Univ. in an "effort to attract a more diverse workforce," and the brand said that it "expects to expand such events to other historically Black colleges and universities," according to Lorraine Mirabella of the BALTIMORE SUN. The "intensive, three-day program," called the "Career Combine," saw 50 MSU students "given a crash course in designing, making, promoting and selling apparel and footwear, before forming teams to test their skills in a case competition." During the Morgan Career Combine, held virtually during the school’s spring break, students learned from Under Armour employees about "designing, promoting and selling sports apparel and footwear," and they were "offered career and leadership tips." Students teamed up and were "given a challenge that Under Armour executives grapple with daily -- create a campaign, product and experience that captures the attention and emotions of target customers, young adults the company calls 'focused performers.'" Students competed for "$10,000 scholarships for each winning team participant." In addition to the Career Combine, at least two MSU students will "be offered internships and mentoring through Under Armour’s UA Rookie program," part of UA's goal of "recruiting more than 15% of its interns this summer from HBCUs." Univ. of Baltimore School of Public and International Affairs associate professor Heather Wyatt-Nichol said that it has "become more common" since '20 to "see partnerships between private and philanthropic sectors and minority-serving colleges as a way to promote diversity" (BALTIMORE SUN, 5/16).

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