Marketing and Sponsorship

U.S. Ski team ends 33-year partnership with Spyder outerwear

Spyder-branded uniforms were worn annually by snow sports athletes during more than 35 domestic and 100 worldwide eventsU.S. Ski & Snowboard

The U.S. Ski team and Spyder outerwear have "ended a 33-year partnership,” according to John LaConte of the VAIL DAILY. Spyder, a Boulder-based company that was started in a garage in ’78, was once described by U.S. Ski and Snowboard as the "'perfect partner' for the Alpine ski team," which has been "racing in Spyder suits since 1989." Spyder-branded uniforms were "worn annually by snow sports athletes during the more than 35 domestic events and 100 worldwide events on the World Cup circuit." U.S. Ski and Snowboard will "now use Italian sportswear company Kappa to outfit its teams," a deal which "will run through” the ’30 season. The Kappa deal also "includes all snowboarding athletes," something "not included in Spyder’s contract with the team" (VAIL DAILY, 5/11). WOMEN'S WEAR DAILY'S Anyanwu, Carrera, & Monorchio noted the Kappa partnership is "set to start” from the ’22-23 season. The brand will be “providing technical suits to the American national team in all domestic competitions" during the FIS World Cup events. Kappa was founded in Turin, Italy, in ’67, and is "known for its Kombat jersey and the signature logo of the 'Omini di Kappa'" (, 5/11).

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