Uber Eats continues to expand availability at sports venues

By Bret McCormick

Uber’s annual Go/Get product event held this morning highlighted Uber Eats’ growing focus on the sports venue space. Uber Eats announced a deal earlier this month to deploy its service at the Astros’ Minute Maid Park, and Molly Spychalski, Uber’s Head of Partnership Marketing in the U.S. and Canada, said the company is looking to scale up its in-venue ordering business. “We know venues and stadiums are thinking a lot about fan experience. We have the ability to leverage a truly first-in-class product, like Uber, that can eliminate points of friction,” she told SBJ. Thus far, Uber Eats’ in-venue food delivery system has been geo-fenced. Fans place their orders through the Uber or Postmates app; Uber bought Postmates last year. The app asks the fan's location in the venue and gives them a feed of participating merchants and vendors in order of which is closest. Once an order is placed, a notification is sent to the fan confirming the order, and another one follows when the order is ready to be picked up. Uber Eats has designated pickup lanes at each stand/vendor location. Spychalski said that Uber Eats likely won’t integrate with team or venue apps, because so many fans already have the Uber Eats app.

DEALS IN PLACE: Uber Eats is already in use at Dodger Stadium and Yankee Stadium, its first two sports venue clients, as well as Angel Stadium, Capital One Arena, PayPal Park and Roazhon Park in Rennes, France. Uber Eats is the title sponsor of that country’s top soccer division, Ligue 1.

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