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Marketing and Sponsorship

PBR heads into World Finals with 30 official sponsors

By David Broughton

The PBR World Finals begin Friday at Dickies Arena in Ft. Worth with a roster of 30 sponsors. Nearly half of those brands have signed on with the league in the past three years, including non-endemics Audacious Wreck Relief (CBD) and Nexgrill (grills). Pendleton Whisky, a partner since '21, will have one of the most visible fan-facing activations, as title sponsor to the concert series that will feature live music each weekend evening. The 40 riders will compete to earn the coveted gold buckle, made by Montana Silversmiths, a partner since '11.

Official sponsors for Professional Bull Riders
BRAND CATEGORY SINCE
Las Vegas Convention & Visitors Authority Resort & global gaming destination 1994
Wrangler Jeans, shirts 1994
Express Ranches Purebred beef 2004
Priefert Ranch & rodeo equipment 2005
Cooper Tires Tires 2006
U.S. Border Patrol Federal law enforcement 2008
Boot Barn Western retailer 2010
Lucas Oil Motor oil & additives 2011
Montana Silversmiths Trophy buckle 2011
Rocky Mountain Elk Foundation Service organization 2011
South Point Resort hotel & casino 2012
Caterpillar Heavy equipment 2013
Monster Energy Energy product 2013
Sonic Quick service restaurant 2015
YETI Hard/soft coolers & drinkware 2018
Can-Am ATV & sport/recreational side-by-side 2019
Ariat Footwear 2009
TicketSmarter Ticket reseller 2020
Union Home Mortgage Mortgages 2020
American Hat Headwear 2021
Audacious Wreck Relief CBD 2021
Kubota Tractor 2021
Mechanix Wear Gloves 2021
Nexgrill Grills 2021
Pendleton Whiskey 2021
Pluto TV Video on demand 2021
TAAT Combustible smoke product 2021
Tractor Supply Co. Home improvement, lawn and garden, pet products 2021
Fram/Autolite Filters/spark plugs 2022
Visit Fort Worth Championship city 2022
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On the other hand, the PBR’s most-tenured partner, the Las Vegas Convention & Visitors Authority (sponsor since '94), will not be activating in Ft. Worth. Las Vegas was the home of the World Finals for nearly three decades prior to the new three-year Ft. Worth residency deal. CBS Sports Network will broadcast the first seven rounds live, and the championship round will air live on CBS on Sunday, May 22.

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