Marketing and Sponsorship

Grizzlies' Ja Morant starring in new Beats spot

Grizzles G Ja Morant recently became a Beats by Dre ambassador and now will be "front and center in a new campaign" for the company, according to T.L. Stanley of ADWEEK. The "music video-style spot" features an "original song from [rapper] Lil Baby written especially for Morant." Morant and Lil Baby “appear together” in the 90-second spot, "shot in shadowy black and white with 'Dark Mode' as the soundtrack." The song focuses on Morant's "work ethic and his drive to hone his craft out of the spotlight.” The ad “treads the brand’s well-worn path of marrying high-visibility pro athletes and sports tentpoles with pop and hip-hop superstars." The spot "originally dropped on TV last weekend." It “will run on digital platforms” such as Bleacher Report, NBA and Twitter, in addition to an “ongoing social push” on TikTok, Instagram and other channels. Morant has “quickly established himself as a go-to endorser” for Nike, BodyArmor and Hyperice, and he has “racked up more sponsorships” than any Grizzlies player in history. Meanwhile, Beats “recently debuted a spot” featuring NFL Giants first-round draft pick Kayvon Thibodeaux with "new music from Diddy," following Dr. Dre’s “Made in LA” campaign around this year’s Super Bowl (, 5/13).

SBJ Morning Buzzcast: August 18, 2022

The NWSL adds to its C-suite; CA regents ponder next step against UCLA; Bally Sports + sets national launch; the W's strong viewership season and podcast suggestions

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SBJ's Alex Silverman is joined by USL Chief Operating Officer Justin Papadakis to discuss the state of the organization and its ambitious growth plans.

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

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