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Two former YouGov execs leave to form new shop Vision Insights

By David Broughton
Scott Horowitz, who left Nielsen in late '17 to become YouGov’s chief revenue officer, will serve as the new company’s CEO

SCOTT HOROWITZ and TRACY SCHOENADEL, sports research veterans whose combined careers total four decades in the business, have formed their own shop, Vision Insights, designed to help properties and brands maximize their sports and entertainment marketing investments. Horowitz, who left Nielsen in late '17 to become YouGov’s chief revenue officer, will serve as the new company’s CEO. The Northern Arizona graduate also has worked for data companies Repucom and Navigate, as well as on the property side at the Suns and Harlem Globetrotters. Schoenadel joined YouGov in '15 after overseeing ESPN Sports Poll for 12 years and more than three years as VP of Kantar Media. The West Virginia alum is the new company’s COO. Horowitz said Vision has signed the Bears, Globe Life Insurance and a MLB client, and is close to finalizing a partnership with the tourism division of a municipality. Two other execs have left YouGov to join the new company, which will be based in N.Y. Former MLB Giants minor leaguer CHRIS TODD, who spent time with Horowitz at YouGov, Nielsen, Repucom and Navigate and had a 20-month stint as Opendorse VP/Brand Partnerships, will serve as Senior VP/Sales & Marketing. JORDAN DEITCH, whose career began as a Nielsen client service intern, is Vision Insights Dir of Business Development.

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