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Executive Transactions

The PGA Tour named MAX NOVENA Exec Dir of the Sentry Tournament of Champions, replacing ALEX URBAN, who is moving to Tour Championship Exec Dir and will relocate to Atlanta. Novena, whose official start date is May 23, has served as Kelly Slater Wave Co. Head of Commercial since '17 (PGA Tour).

NBC named Olympics Primetime Producer ROB HYLAND "Sunday Night Football" Coordinating Producer. Hyland's first game in the role will be the Pro Football HOF Game in primetime on Thursday, Aug. 4, alongside Dir DREW ESOCOFF and featuring the new "Sunday Night Football" team of MIKE TIRICO, CRIS COLLINSWORTH and MELISSA STARK. He will continue as the producer of NBC’s primetime Olympics coverage (NBC).

Overtime Elite Commissioner & President AARON RYAN is out after one season at the helm. Ryan in a LinkedIn post wrote, "I have decided not to seek a contract extension. ... Putting my family first and being present for my daughters as they go through these formative years is best for me and my family." Ryan was previously Relevent Sports COO from '19 to '21 following his stint as NBA 2K League Senior VP/Business Operations from '17-18 (BIZJOURNALS.com, 5/10).

UMass Lowell promoted ALAN ZEBRAK to Senior Associate AD/Facilities & Events (UMass Lowell).

Ole Miss named Loyola New Orleans men's basketball coach STACY HOLLOWELL coach Associate AD/Men's Basketball (Ole Miss).

Abilene Christian Univ. named veteran marketing professional QUINTIN PAYTON Associate AD/Marketing & Fan Engagement (ACU).

To have your personnel announcements included in “Executive Transactions,” please send information to careers@sportsbusinessjournal.com.

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SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

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