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Audience Analysis: NBC draws 1.34 million viewers for return of MLB

NBC had its first MLB game in many years on Sunday, simulcasting the Peacock stream of White Sox-Red Sox. That telecast had a total audience delivery of 1.34 million viewers.

SOUNDING BOARD: FS1 drew 300,000 viewers last Wednesday night for the second leg of the final of the Concacaf Champions League, which saw the Sounders defeat Pumas UNAM to become the first U.S. club to win the event. That marked FS1’s best audience yet for any CCL game. UniMas/TUDN averaged another 784,000 viewers for the match.

The chart below lists viewership figures for select recent sports telecasts.

TELECAST DATE NET(S) TIME (ET) VIEWERS
(000)
Kentucky Derby (race segment) 5/7 NBC 6:31-7:21pm 16,000
"Kentucky Derby Pre-Race" 5/7 NBC 5:07-6:31pm 8,056
NBA Western Conference Semifinals:
Grizzlies-Warriors: Game 3
5/7 ABC 8:30-11:07pm 6,095
NBA Western Conference Semifinals:
Warriors-Grizzlies: Game 2
5/3 TNT 9:41pm-12:30am 5,321
NBA Eastern Conference Semifinals:
Celtics-Bucks: Game 3
5/7 ABC 3:30-6:00pm 4,650
NBA Eastern Conference Semifinals:
Heat-76ers: Game 4
5/8 TNT 8:00-10:49pm 4,628
NBA Western Conference Semifinals:
Suns-Mavericks: Game 3
5/6 ESPN 9:48pm-12:07am 4,478
NBA Western Conference Semifinals:
Suns-Mavericks: Game 4
5/8 ESPN 3:40-6:14pm 4,355
NBA Western Conference Semifinals:
Mavericks-Suns: Game 2
5/4 TNT 10:05pm-12:42am 4,171
NBA Eastern Conference Semifinals:
Bucks-Celtics: Game 2
5/3 TNT 7:00-9:41pm 4,102
NBA Western Conference Semifinals:
Mavericks-Suns: Game 1
5/2 TNT 9:59pm-12:37am 3,937
NBA Eastern Conference Semifinals:
Heat-76ers: Game 3
5/6 ESPN 7:10-9:48pm 3,834
NBA Eastern Conference Semifinals:
76ers-Heat: Game 1
5/2 TNT 7:30-9:59pm 3,822
NBA Eastern Conference Semifinals:
76ers-Heat: Game 2
5/4 TNT 7:30-10:05pm 3,425
"NBA Countdown" 5/7 ABC 8:00-8:30pm 2,752
F1: Miami Grand Prix 5/8 ABC 3:30-5:36pm 2,600
PGA Tour: Wells Fargo Championship: final round 5/8 CBS 3:00-6:00pm 2,528
PGA Tour: Wells Fargo Championship: third round 5/7 CBS 3:00-6:00pm 1,516
MLB: White Sox-Red Sox 5/8 NBC 11:30am-3:00pm 1,340
Liga MX: UNAM Pumas-Chivas 5/8 Telemundo 8:00-10:25pm 1,183
USFL: Houston Gamblers-New Orleans Breakers 5/8 NBC 3:00-6:00pm 1,170
UEFA Champions League Semifinal:
Real Madrid-Manchester City: 2nd leg
5/4 CBS 2:49-5:00pm 1,110
USFL: Tampa Bay Bandits-Birmingham Stallions 5/7 Fox 7:06-10:07pm 1,051
"NBA Countdown" 5/7 ABC 3:00-3:30pm 1,038
Premier League: Brighton-Manchester United 5/7 NBC 12:00-2:00pm 944
Concacaf Champions League final:
Sounders-UNAM Pumas: 2nd leg
5/4 UniMas/
TUDN
10:00pm-12:18am 784
"Arnold Strongman Classic" 5/8 CBS 1:00-2:00pm 567
"UFC Live" 5/7 ABC 2:00-3:00pm 550
Bowling: PBA semifinals 5/8 Fox 1:00-3:00pm 521
"UFC Countdown" 5/7 ABC 1:00-2:00pm 509
NWSL Challenge Cup Final:
North Carolina Courage-Washington Spirit
5/7 CBS 1:00-3:00pm 461
"Impacting Lives Through Golf" 5/8 CBS 2:00-3:00pm 417
"United by Football: A Season in the USFL" 5/7 Fox 6:30-7:00pm 330
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