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GreenPark Sports, LaLiga releasing Match Day NFT jerseys

By Andrew Cohen, SportTechie

Spain’s LaLiga has expanded its multiyear deal with metaverse gaming platform GreenPark Sports to release Match Day NFT jerseys to be worn by their in-game avatars. Fans will be able to collect digital team and player jerseys that commemorate the real jerseys worn during LaLiga matches. GreenPark, which raised $31M in October, will launch its inaugural collection of Match Day jerseys in the coming weeks. The company’s website and mobile app will let fans purchase “football lockers” to access digital player kits from specific LaLiga matches. GreenPark’s virtual fan world lets users represent their favorite LaLiga club while competing in minigames against other fan bases. Users can also visit other “fan universes” in the GreenPark app as the startup also has licensing deals with the NBA, MLS and League of Legends Championship Series. GreenPark’s LaLiga offering is currently only available to fans in the U.S. and Canada, but there are plans to expand into more countries.

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