People & Personalities: Richard Sherman seeks one foot in TV, one in NFL

It is unclear whether Sherman would be a studio analyst, sideline reporter or assist in a new type of role for AmazonGetty Images's Albert Breer noted free agent CB Richard Sherman is "likely to join Amazon in an undetermined role, while leaving the door open for a return to football." For now, his plan is to "start the season in TV, and keep working out in case a team calls late in the year to sign him for the stretch run." Sherman has "always been calculated with his moves, and this one's no different" (, 5/9). In San Jose, Kerry Crowley writes it is "unclear" whether Sherman "would fit in as a studio analyst, offer insight from the sideline or assist in a new type of role for the streaming platform, but there's little doubt the Stanford product would be a natural fit for Amazon, which is hoping to establish credibility with NFL fans this year" (San Jose MERCURY NEWS, 5/10).

RETURNING TO HIS ROOTS: In Indianapolis, Zach Osterman notes NFL Network's Rhett Lewis, who also appears as a "host or analyst for various SiriusXM shows," is returning to his alma mater Indiana Univ. as a football radio analyst. Former IU football radio analyst Buck Suhr retired earlier this year. Lewis will "work alongside long-time play-by-play announcer Don Fischer for the upcoming season." Lewis will "commute from his home" in L.A. to Bloomington for "home games and, in most cases, to road venues where he'll meet the team" (INDIANAPOLIS STAR, 5/10).

CALLING IT A CAREER: In Philadelphia, Rob Tornoe notes longtime Eagles commentator and HOF writer Ray Didinger, "known affectionally as 'The Godfather' of Philly sports," announced he is "calling it a career, retiring from NBC Sports Philadelphia and the weekend show on 94.1 WIP he co-hosts." Didinger's last show on WIP "will be Sunday, May 29." In an era of "hot takes and inflammatory remarks," Didinger is known for his "level-headed analysis" of the Eagles. Tornoe notes Didinger spent 30 years writing for the Philadelphia Bulletin and the Philadelphia Daily News. He began working for NFL Films as a senior producer in '96, and joined then-Comcast SportsNet as an analyst in '97 (PHILADELPHIA INQUIRER, 5/10).

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