Marketing and Sponsorship

Marketplace Roundup

FOOTWEAR NEWS' Peter Verry notes that Snipes “has entered into a long-term partnership” with WNBA's N.Y. Liberty, becoming the retailer’s “first women’s sports partner.” The partnership will “enable the team and the retailer to use their platforms to bring people together around a shared commitment to inclusiveness, justice and equal opportunity." This includes "empowering young athletes at training camps, tournaments and other community events through the lens of fashion.” The partnership “will include a custom Snipes-branded player arrival backdrop” at the Barclays Center prior to each home game, and the retailer will "present all pregame player arrival content throughout the season” (, 5/8).

Dream F Monique Billings is one of five athletes featured in Momento's new NFT collection, with the first collectibles launching todayMomento NFT

LATEST NFT DROP: Momento NFT has added five athletes to its social network, and the quintet will mint exclusive NFTs on the Momento app, with the first collections launching today. The new athletes are Chiefs WR JuJu Smith-Schuster, WNBA Atlanta Dream F Monique Billings, Magic G Jalen Suggs, Stanford women's basketball F Cameron Brink and NBA G League Salt Lake City Stars G Zaire Wade. For this launch, Momento NFT teamed up with OneTeam Partners, which specializes in commercializing the group rights of athletes (Momento NFT).

JOIN THE CAST: In L.A., Steven Banks notes trophy bass fisherman Butch Brown is the “U.S. face” of Deps, an international lure company based in Kyoto, Japan. In '12, when Deps Chief Exec Kazumasa Okumura "saw the footage of Brown’s mega catches" with their Slide Swimmer 250 bait, they “struck a deal to hire him on the spot.” Brown has helped Deps “craft 12 custom colors that 'match the hatch' of bass forage" in U.S. waters, and these namesake lures “sell out instantly” at trade shows and tackle shops (L.A. TIMES, 5/10).

SBJ Morning Buzzcast: August 12, 2022

FIFA shifts opener of World Cup; MLB shows well in Iowa; Broncos tab a new president and Boehly retains sports venue design pioneer.  

SBJ Unpacks: MLS All Star Week

Ahead of the MLS All-Star Game, Alex Silverman was joined by CBS Sports' Grant Wahl and World Soccer Talk's Christopher Harris to discuss the current state of MLS. Among the topics discussed: MLS All-Star MLS Expansion MLS-Apple Deal Future of MLS

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

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