Marketing and Sponsorship

Coyotes tap Oak View Group for sponsorship sales at new ASU home

The Coyotes are turning to Oak View Group to "handle the bulk of their new sponsorship sales" as they "prepare to move to their temporary home" at Arizona State Univ. starting with the '22-23 season, according to Alex Silverman of SPORTS BUSINESS JOURNAL. Oak View Group will "operate the yet-to-be-named, 5,000-seat, multipurpose arena on the campus of Arizona State." Coyotes Chief Business Officer Nick Sakiewicz said that the team "eliminated four of its five in-house sponsorship sales positions as part of the transition and plans to allocate additional resources to the corporate activation team" led by Exec Dir Lindsay Foletta. That group is "working on putting together potential packages for existing team partners that the team hopes to transfer over from Glendale to Tempe." Sakiewicz added that the team will "have about 70% less inventory in the Arizona State facility." The Coyotes and Oak View Group will "seek to sell brands on the upside of partnering with a major league team in a smaller arena" (SPORTS BUSINESS JOURNAL, 5/9 issue).

JUST THE BEGINNING? In Phoenix, Jose Romero wrote it is "conceivable" that starting a relationship now could "lead to OVG being involved with the development and/or management of the Coyotes' proposed new arena." That kind of partnership could "be a big selling point to Tempe city leaders when the project goes up for a vote, given OVG's successful track record." Coyotes President & CEO Xavier Gutierrez said that OVG, led by CEO Tim Leiweke and Facilities Chair Peter Luukko, has "long-standing relationships with corporate partners that the Coyotes work with" as well as those the organization is "looking to attract" (ARIZONA REPUBLIC, 5/9).

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