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High school players starting to see NIL deals following NCAA ruling

Some high school athletes are now "cashing in on their name, image and likeness through marketing contracts," as contracts have "begun to trickle down to the high school level" after the NCAA's decision last year to allow college athletes to monetize NIL, according to Mark Gillispie of the AP. Seven states so far have "approved the deals for prep athletes." High school basketball players Ian Jackson and Johnuel "Boogie" Fland, both ranked as top college prospects for the '24 graduating class, are "paid a percentage of sales on a merchandise company's products carrying their likeness and four-figure monthly checks to post about the brand on social media." The issue of NIL deals for high school athletes follows a U.S. Supreme Court decision last June that said the NCAA "cannot restrict education-related compensation benefits for the country’s nearly 500,000 college student-athletes." Since then, Alaska, California, Nebraska, New Jersey, New York, Louisiana and Utah have "created laws or policies allowing NIL compensation for high school athletes." Generally, college and high school athletes "can use sports agents to market their name, image and likeness, but they are not permitted to hire agents to represent them professionally without endangering their eligibility." The standard fee for marketing agents "is 15-20% of an athlete’s NIL deal." High school athletic associations in states where NIL deals are permitted "bar students from using their school names and team logos in the deals they strike" (AP, 5/9).

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