Marketing and Sponsorship

High school players starting to see NIL deals following NCAA ruling

Some high school athletes are now "cashing in on their name, image and likeness through marketing contracts," as contracts have "begun to trickle down to the high school level" after the NCAA's decision last year to allow college athletes to monetize NIL, according to Mark Gillispie of the AP. Seven states so far have "approved the deals for prep athletes." High school basketball players Ian Jackson and Johnuel "Boogie" Fland, both ranked as top college prospects for the '24 graduating class, are "paid a percentage of sales on a merchandise company's products carrying their likeness and four-figure monthly checks to post about the brand on social media." The issue of NIL deals for high school athletes follows a U.S. Supreme Court decision last June that said the NCAA "cannot restrict education-related compensation benefits for the country’s nearly 500,000 college student-athletes." Since then, Alaska, California, Nebraska, New Jersey, New York, Louisiana and Utah have "created laws or policies allowing NIL compensation for high school athletes." Generally, college and high school athletes "can use sports agents to market their name, image and likeness, but they are not permitted to hire agents to represent them professionally without endangering their eligibility." The standard fee for marketing agents "is 15-20% of an athlete’s NIL deal." High school athletic associations in states where NIL deals are permitted "bar students from using their school names and team logos in the deals they strike" (AP, 5/9).

SBJ Unpacks: USL Soccer

SBJ's Alex Silverman is joined by USL Chief Operating Officer Justin Papadakis to discuss the state of the organization and its ambitious growth plans.

SBJ Morning Buzzcast: August 17, 2022

Univ of CA Board of Regents hears UCLA's reasons for bolting to Big Ten; NBA's big push around Election Day; and player intrigue in golf continues

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.