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SBJ Forty Under 40: LaLiga N.A. CEO Boris Gartner

This year's class of SBJ's Forty Under 40, honoring the "leaders and decision-makers moving the industry forward," was revealed in the June 27 issue of SBJ. Among that class was LaLiga North America CEO Boris Gartner, who has led the joint venture between the Spanish league and Relevent Sports since '18. SBJ's Alex Silverman on Gartner:

In just four years, Gartner has led his team in securing more than $2 billion in media rights between the U.S., Mexico and Central America, earning $10 million in annual sponsorship revenue specific to the U.S. and building a bilingual content studio in Mexico City that produces short- and long-form content aimed specifically at a North American audience.

Most of all, Gartner is proud of the culture he has helped create among the venture’s more than 30 employees. Even through the pandemic and the “great resignation,” Gartner said not a single employee has left.

See more from Silverman on Gartner here.

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