Closing Bell

Source: USC, UCLA planning to join Big Ten

USC and UCLA are "planning to depart the Pac-12 for the Big Ten as early as 2024," according to a source, in a "historic move that would change the landscape of college sports." It is "not known whether the schools are joining the Big Ten in all sports, only in football, or just in football and men’s basketball." The move, which "isn’t official" yet, will have "massive consequences for the Pac-12, stripping it of the schools in its most important recruiting and media hub and the two teams -- USC football and UCLA basketball -- that serve as the face of the conference." The future of the conference is "suddenly in serious doubt" nearing the first anniversary of George Kliavkoff becoming Commissioner and with media-rights negotiations slated to start "later this year" (San Jose MERCURY NEWS, 6/30).

Some sources indicated that USC and UCLA's move to the Big Ten is "all but wrapped up," and there "could be an announcement today" (, 6/30).

SBJ Morning Buzzcast: August 8, 2022

Darren Eales departs United; MLB gets a boost at the gate this weekend; Tributes in Canton and Nick Faldo's tearful sign-off.

SBJ Spotlight: Warner Bros. Discovery

CNBC media reporter Alex Sherman joins SBJ’s John Ourand to discuss Warner Bros. Discovery’s streaming strategy. The two talk about the company’s interest in sports rights, with Sherman noting that the company is in a cost-cutting mode, which is one reason why it has not been active in media rights negotiations over the past several months.

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