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Speed Reads....

USA Gymnastics has signed GK Elite to be its official apparel partner for national team competition and training through '24. GK Elite, which will also be the NGB’s exclusive gymnastics apparel retailer at premier events, has been a partner of USAG since '89 (Chris Smith, SBJ).

Knoxville-based bike manufacturer LeMond Bicycles has hired former USOPC Chief of Sport Performance & NGB Services Rick Adams as its CEO. Adams, who was at the USOPC for nearly 12 years before departing earlier this year following internal restructuring, previously served as USA Weightlifting CEO and ECHL President & CEO (Chris Smith, SBJ).

Learfield will bring back its "College Football Saturday Night" live game broadcast for the '22 season, with Mike Golic Jr. as analyst and Sloane Martin handling play-by-play. The company will produce and distribute 13 weekly games and one bowl game, with the live audio airing on more than 120 radio stations, SiriusXM and The Varsity Network app (Learfield).

The Disc Golf Pro Tour partnered with The KingDome digital arena, bringing the last round of the tour’s LWS Open on July 10 to the Metaverse. The partnership includes future product development, such as customized spaces and digital wearables (Disc Golf Pro Tour).

Social media influencer Logan Paul has signed a deal with WWE, and sources said that this is a "multi-event deal," and it "will push into 2023" (ESPN.com, 6/30).

SBJ Morning Buzzcast: August 8, 2022

Darren Eales departs United; MLB gets a boost at the gate this weekend; Tributes in Canton and Nick Faldo's tearful sign-off.

SBJ Spotlight: Warner Bros. Discovery

CNBC media reporter Alex Sherman joins SBJ’s John Ourand to discuss Warner Bros. Discovery’s streaming strategy. The two talk about the company’s interest in sports rights, with Sherman noting that the company is in a cost-cutting mode, which is one reason why it has not been active in media rights negotiations over the past several months.

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