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NFL, Ice Cube-led group team for new initiative

The NFL is "partnering with Contract with Black America Institute, an economic inclusion-focused initiative" led by Ice Cube. The NFL has been "working to increase economic equity and partnerships with Black-owned businesses," and it will "focus on identifying league-wide opportunities in the financial, tech, and production sectors, with a concentration on increasing direct and indirect spending to national Black businesses to help close America’s racial and economic wealth gap." CWBA "worked with" NFL Exec VP/Football Operations Troy Vincent and "presented the idea to NFL Commissioner Roger Goodell." Ice Cube said that his group "plans to pursue similar opportunities with other sports leagues and major companies" (AP, 6/30).

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