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Closing Bell

Softball drives metrics for Athletes Unlimited

Athletes Unlimited’s AUX Softball property concluded this past weekend in San Diego after seeing significant growth in viewership, social media engagement and other metrics. Average viewership for the 18 AUX Softball games on ESPN networks marked a 74% increase over Season 2 of Athletes Unlimited Softball (as it was previous branded) last summer on Fox Sports. CBS Sports also carried games in '21 but was not rated. In addition, social media engagement for Athletes Unlimited during the period leading up to and including AUX Softball was up +268% year over year. Web traffic to www.auprosports.com jumped 783% over the same period (Athletes Unlimited).

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