Alex’s 25-year marketing career has been immersed in the world of entertainment, live events, hospitality and brand marketing activations.
His career has led him to managing global marketing and sales teams and spearheading marketing programs across global lifestyle brands including Live Nation, Hard Rock International, Virgin, Viacom/MTV. He’s led digital transformation efforts and heavily immersed in leveraging data analytics to inform marketing and business decisions. Overseeing brand, creative and communication efforts along the way, Alex has a passion for storytelling and evolving brands. From global sponsorships to artist partnerships, his opportunities have created synergistic programs with some of the biggest names in entertainment including Imagine Dragons, Linkin Park and Juanes.
In addition to his career pursuits, Alex is current serving on the Board of ASM Global ACTS, a corporate social responsibility platform focused towards creating career development, mentorship and advancement opportunities for its members and has been involved with Musicians on Call, a national organization dedicated to bringing live and recorded music to the bedsides of patients, since 2007 and is currently a National Board Member.
Alex earned both his MBA in International Business and BBA in International Finance and Marketing from the University of Miami and currently lives in Los Angeles with his wife and three children.