May 18, 2022
New York Marriott Marquis
New York, NY


2012 SBA Winners

Sports League of the Year

Major League Baseball

Sports Event of the Year

2012 Humana Challenge

Sports Executive of the Year

Roger Goodell, National Football League

Athletic Director of the Year

Mark Hollis, Michigan State University

Best in Sports Media

Fox Sports

Best in Sports Television

Fox Sports

Best in Digital Sports Media

ESPN Digital Media

Best in Talent Representation and Management

Wasserman Media Group

Best in Corporate Consulting, Marketing and Client Services

The Marketing Arm

Best in Property Consulting, Sales and Client Services


Best in Sports Event and Experiential Marketing

Major League Baseball/Fan Cave

Sports Sponsor of the Year


Sports Facility of the Year

Amway Center

Best in Sports Technology


Lifetime Achievement Award

Paul Tagliabue

Sports Team of the Year

Boston Bruins