Corey Ruff currently oversees Business Strategy and Analytics for the Chicago Bears Football Club, a role he’s held since 2016. In his position, he oversees the team’s data strategies, aimed at better understanding and servicing corporate partners, ticket buyers, and fans. He is also responsible for the team’s research function, international planning and execution, and analytics for things such as customer lifetime value measurement, pricing, and sponsorship measurement. He also served as a Director of Ticketing Analytics at Major League Baseball and an analyst in the NBA’s Team Marketing and Business Operations team prior to the Bears. Corey received a dual-Bachelor’s in Economics and Psychology from Lafayette College and is currently progressing to a Master’s from Harvard University.