Mark C. Bacon is Senior Vice President, Global Brand Director of Woodford Reserve, responsible for the overall global strategic direction and marketing for the Woodford Reserve Family of Brands.
Bacon has spent his entire career with Brown-Forman, joining in 1989 as a Sales Representative for the Northeast region. Since then, he has held various positions throughout the company, including Manager of New Products, Marketing Integration Manager, Jack Daniel’s Brand Director, Vice President, Director for Finlandia Vodka Americas, Vice President, Director of Tequila in the North American Region and Senior Vice President, Global Managing Director of Southern Comfort.
Bacon was chosen as a winner of Adweek’s Brand Genius award in 2013 for the unique work on the Southern Comfort brand.
Bacon graduated from the University of Louisville with a Bachelor’s Degree in Business.
Woodford Reserve was recognized by Market Watch as the spirit brand of the year in 2018.
He currently serves on the Board of Directors at the Kentucky Derby Museum.