June 13-15, 2022
Chicago, IL


About the Brand Innovation Summit

The mission for brand-side marketers has never been more straightforward: innovate or become irrelevant. At the Brand Innovation Summit, you will witness firsthand how innovative brands are disrupting the status quo and changing the game of sports marketing. You will be inspired by the chief marketing officers who are thinking unconventionally, making bold moves, connecting to the passion of sports and transforming the consumer experience.  And hear from new voices initiating change for the benefit of fans, players and the game.

2022 Program Updates

This year's event will be at The Ritz-Carlton, Chicago. Click here to learn more.



Your health and safety are top priorities. Therefore, we are encouraging all attendees at our events to be fully vaccinated. Individuals shall provide proof of full vaccination (i.e., vaccination card or photograph/photocopy of card) and demonstrate that at least two weeks have passed since their last vaccination (or first vaccination for J&J). Attendees who do not have proof of full vaccination will need to provide documented proof of a negative COVID-19 test taken within 48 hours of the event start date OR,  agree to be tested on-site upon arrival and have a negative result before being admitted. All attendees will be required to sign a liability waiver on-site and they will receive a colored wristband indicating their social distancing preference.  All appropriate safety protocols, related to COVID-19, will be in place in accordance with CDC, state and local guidelines and prevailing trends in the in-person event industry.  The on-site protocols will be managed by SafeSpace, our Official Health & Safety Planning Partner.


Questions? Email


Your Pass Plants a Tree

One Tree Planted is a 501(c)(3) non-profit on a mission to make it simple for anyone to help the environment by planting trees. 


When you buy a pass to Brand Innovation Summit, you are doing your part to better our world by planting a tree through our partnership with One Tree Planted. 


Who Should Attend?

Brand-side marketers, including vice presidents and directors of marketing, sponsorship activation, event marketing, experiential marketing, and content/digital media; media executives; team and league/ NGB executives; agency executives; fan engagement technology and service providers.