Steve Stoute is an advertising entrepreneur and music industry pioneer. The founder and CEO of both UnitedMasters and Translation, Stoute was named Executive of the Year by Ad Age in 2013. With funding from Alphabet, Andreessen Horowitz and 21st Century Fox, Stoute’s companies operate at the intersection of technology, culture, innovation and storytelling. UnitedMasters is a revolutionary platform that enables artists to operationalize and maximize their creative and economic potential while allowing them to maintain full ownership over their master recording rights. Translation is a leading agency bringing together award-winning creative and insights to connect brands to culture. Translation works with some of today’s leading brands including State Farm, AT&T, NBA, and Kaiser Permanente. The two companies come together to offer a unique brand to culture platform that leverages cultural insights to connect brands to audiences in a new, sophisticated way. Prior to founding Translation in 2004, Stoute was a music industry executive at Sony Music and Interscope Geffen A&M. He produced albums for Mariah Carey and Nas, led the production efforts for Gwen Stefani and Enrique Iglesias, and executive produced the Academy Award-winning 8 Mile film and soundtrack.
How to Develop an Inclusive Marketing Strategy
This session will explore how organizations are effectively and authentically adopting inclusive marketing strategies that are positively impacting their brand and bottom line.
Moderator: Nicole Jeter West, CEO, underdog venture team