Renie Anderson was named by NFL Commissioner Roger Goodell the Chief Revenue Officer and Executive Vice President, NFL Partnerships in March of 2019. As the Chief Revenue Officer and Executive Vice President, NFL Partnerships, Renie oversees the League’s partnership divisions, including sponsorship, new business, consumer products, and media sales. A few key partners include, Pepsi, Microsoft, P&G, Verizon, Bose, Nike, New Era, EA, etc. The Partner Management group identifies open categories as well as maintains the relationships and activation of the NFL’s corporate sponsors and licensees. This group works to leverage the goals and brands of the companies associated with the NFL with key initiatives including the NFL’s highprofile calendar initiatives such as Draft, Kickoff, Thanksgiving, Playoffs, Pro Bowl and Super Bowl with the country’s most avid fan base. This group also works to integrate partners in unique and authentic ways, including Surface Tablets on the sidelines of NFL games and Bose headsets worn by coaches. In addition to her duties overseeing the League’s partnership divisions, Renie also is responsible for all media sales for the League’s owned and operated media assets including NFL Network and NFL Digital Media. Renie joined the National Football League in 2006 after nine seasons at the Arena Football League. Renie graduated from Ole Miss in 1997 with a degree in Journalism. She is a Hall of Fame honoree of the SBJ 40 under 40, 2016 WISE Woman of the Year as well as a Game Changer in sports and entertainment honored by the SBJ. She resides in Darien, CT with her husband Chris McCloskey, and her daughters Callie and Kate.
The Business of the NFL: The 2021 Season and Beyond
Moderator: Ben Fischer, Staff Writer, Sports Business Journal