Matt Manning is CEO of MKTG Sports + Entertainment and Global President of Dentsu Sports International. He joined MKTG in 2012, moving from his native city, London, to spearhead the global expansion of MKTG in the sports, entertainment and experiential space. By 2016, MKTG had grown to over 1500 employees across 19 countries. In early 2020, Manning was appointed Global CEO.
Prior to MKTG, Manning established and managed his own sports and entertainment agency, Radar, where he created and implemented marketing and sponsorship strategies for brands such as Castrol, Johnnie Walker and Pepsi across several global properties including FIFA World Cups, UEFA European Championships, Formula One, PGA Tour Events and ICC Cricket World Cups. As part of his executive level experience, he has overseen several global repositioning and integration initiatives for agencies and has lived and worked in Asia, Europe and North America.
Manning has a degree from Exeter University (UK) and Universidad de Granada (Spain). He currently resides in Westport, CT with his wife and three children where he spends most of his time coaching his kids’ sports teams.
Buying or Selling: The Latest Trends in Sports Marketing
NFTs, NIL / the rise of influencers, virtual events, linear TV ratings declines, college conference realignment… you name it, the latest trends seem to be increasingly frequent, and sports marketers must adapt to survive. We’ll explore the latest trends impacting brands and sports marketers as they grapple with the shifting sands. What trends will have a long-term impact on their business, how are brands adapting, and what can others learn from these thought leaders of our industry.
MODERATOR: Abraham Madkour, Publisher & Executive Editor, Sports Business Journal